M&P has extensive experience at developing and coordinating
seminars for food media and other food professionals.
We identify key issues, find and secure dynamic speakers,
arrange unique host city tours and make every guest
feel special.
We also handle all aspects of exhibit management and
execution at professional meetings and trade shows.
The PepsiCo exhibit at the American Dietetic Association Annual Meeting
Challenge: Build awareness among health professionals of PepsiCo’s family of better-for-you products – under the brand names of Quaker, Tropicana, Pepsi and Frito Lay – and their nutritional benefits.
Program:Created multi-tiered activities that involve all the participating brands represented at the booth, including:
- Communication of key health messages
- Morning hot oatmeal bar
- Product sampling throughout the day
- Computer terminal with Web site demonstration.
M&P staffed the booth with registered dietitians; coordinated speaking events for key nutrition staff and coordinated sponsorship of ADA practice group meetings.
Results:
- Distributed more than 3,000 pieces of branded educational materials.
- Sampled 25 different PepsiCo cereal, snack and beverage products.
The JOLLY TIME exhibit at the American Association of Diabetes Educators (AADE) Annual Convention
Challenge: Introduce JOLLY TIME Pop Corn as a healthy snack option for people with diabetes.
Program: M&P enlisted nutrition expert Amy Hess-Fischl, M.S., R.D., C.D.E., to produce a comprehensive healthy snacking brochure for those with diabetes. The diabetes brochure was highlighted at the show along with additional collateral pieces as well as popcorn samples from JOLLY TIME’s healthy product line. Hess-Fischl was present to answer questions from diabetes educators and to help promote popcorn as a healthy snack for those with diabetes.
Results: Nearly 900 contacts were made at AADE – more than at any other health professional convention JOLLY TIME had previously attended. Each contact received a follow-up mailing and was added to the JOLLY TIME Here’s What’s Poppin’ e-newsletter list, increasing the number of subscribers by 37 percent.
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